Before You Begin
This may sound obvious, but before you begin designing any advertisement, brochure or postcard you must first know what you want it to do. What is the result you want? The more specific the desired result the greater the likelihood of achieving that outcome - keeping in mind that you must be realistic.
If getting a designer to create your artwork it is very important to explain what the postcard is being used for. Designing a postcard to be used as a stand alone brochure is usually different to designing a postcard for one of our postcard packs.
Think about what exactly you want the recipient of the postcard pack to do in response to your postcard and then ask them to do it. Be specific.
You may want to offer an incentive for a more immediate response. Refer to our design tips and ideas for more information.
Another point to consider is "how are you going to monitor your response?"
Also keep in mind marketing can take time to work and one marketing activity will often leverage off another - this is one of the aims in having a good 'marketing mix'. People often want to see you active in their marketplace before feeling comfortable doing business with you.
An industrial fan manufacturer, Fanquip, recently had a call from a postcard they ran in our Mining Postcard Pack. Fanquip spend a great part of their marketing budget printing catalogues and inserting them into relevant trade magazines. At the end of the sales call in follow-up to the enquiry, the client was offered a Fanquip catalogue. He quite quickly produced a copy he'd received recently as an insert in a magazine.
Nine months after running a postcard in our Food Service & Hospitality Postcard Pack, a Melbourne cool room supplier, Creative Hospitality, has recently (April and May) had two sales from the postcard. The cool rooms are worth many thousands of dollars. This illustrates people do keep our postcards for when they have a need for the particular product or service advertised.
Steinert Sturton-Gill Engineering have run several postcards in Food Manufacturing & Technology Postcard Pack using different artwork. At a recent sales call, as a result of their postcards, the potential client produced a copy of the first postcard SSAGE had run over 12 months prior.
If getting a designer to create your artwork it is very important to explain what the postcard is being used for. Designing a postcard to be used as a stand alone brochure is usually different to designing a postcard for one of our postcard packs.
Think about what exactly you want the recipient of the postcard pack to do in response to your postcard and then ask them to do it. Be specific.
You may want to offer an incentive for a more immediate response. Refer to our design tips and ideas for more information.
Another point to consider is "how are you going to monitor your response?"
Also keep in mind marketing can take time to work and one marketing activity will often leverage off another - this is one of the aims in having a good 'marketing mix'. People often want to see you active in their marketplace before feeling comfortable doing business with you.
An industrial fan manufacturer, Fanquip, recently had a call from a postcard they ran in our Mining Postcard Pack. Fanquip spend a great part of their marketing budget printing catalogues and inserting them into relevant trade magazines. At the end of the sales call in follow-up to the enquiry, the client was offered a Fanquip catalogue. He quite quickly produced a copy he'd received recently as an insert in a magazine.Nine months after running a postcard in our Food Service & Hospitality Postcard Pack, a Melbourne cool room supplier, Creative Hospitality, has recently (April and May) had two sales from the postcard. The cool rooms are worth many thousands of dollars. This illustrates people do keep our postcards for when they have a need for the particular product or service advertised.Steinert Sturton-Gill Engineering have run several postcards in Food Manufacturing & Technology Postcard Pack using different artwork. At a recent sales call, as a result of their postcards, the potential client produced a copy of the first postcard SSAGE had run over 12 months prior.