Food Retail

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The main players in Food Retail (most obviously The Coles Group and Woolworths) have very structured often rigid supply chains and buying methods. This can make it difficult and expensive to gain exposure as well as challenging to get their attention for other in-store or operational solutions.

In contrast to this, independent supermarkets have less rigid buying and decision making processes. Often it is the Store Owner, Manager or Department Head that will make the decision regarding what stock they'll carry and other purchases for their store.

B2B Postcards' Food Retail Postcard Pack provides an effective and inexpensive direct marketing opportunity... and more importantly, one that generates genuine sales.

The Food Retail Postcard Pack circulates over 5000 copies to Store Owners, Store Managers, Buyers and Department Managers at Independent Supermarkets nationally. Distribution also includes the head offices and buyers of larger groups and banners.

Deadlines

Schedule and Deadlines
YearIssueBooking DeadlineMaterial DeadlineRelease Date

Demographic Breakdown of Circulation

State by State
NSW & ACT30%
VIC26%
QLD18%
WA12%
SA & NT9%
TAS5%
By Banner
IGA55%
FoodWorks17%
SupaValu5%
Franklins3%
5 Star Supermarkets2%
Dewson's2%
Action Supermarkets2%
Other14%

The tables above show the breakdown of our circulation by state, by job title or function and by specific industry sector (where appropriate). If you would like a sample of our circulation showing company names and job titles please call (03) 9381 0882 or Contact Us.